Since social media analytics first made its impact, it has skyrocketed. This is largely because of the major changes that have occurred over the years as it relates to purchasing decisions. Studies have revealed that the majority of consumers seek recommendations for products and services from influential individuals who are, above all else, credible and knowledgeable. These days, those qualities are typically found in social media influencers.

As it relates to getting recommendations on which product to purchase, which movie to watch, where to travel on vacation and what to do, there are still a number of areas in which we are more trusting of our peers, in the form of social media influencers, than the so-called experts.

A Social Media Influencer is essentially a social media user who has established integrity in a particular industry. To be effective he or she will have access to a huge audience and have the ability to persuade other individuals by virtue of their reach and authenticity. Essentially, influencers are ordinary individuals who have earned a significant loyal following due to their transparency and expertise.

A good Social Media Influencer marketing company helps brands in marketing and selling with real customer videos and photos. These professionals will locate, foster and build long-lasting social influencer marketing relationships to boost sales and inspire brand awareness based on social media analytics. In addition, these experts help with creating stronger, more long-lasting relationships. They do this by developing a more authentic and personal marketing experience with their most passionate and loyal customers.

On average, shoppers who engage with professionally-managed content on the website of a brand are two times more likely to end up actually making a purchase. These established and experienced marketing companies typically have a visual marketing platform that organizes content generated by the customer in real-time. This platform will also manage permission rights and integrate the content directly and easily into multi-channel shopping and browsing experiences.

A big part of what has made an influencer so dominant is that by sharing insight and content in a particular way, consumers will view that individual as being more as a peer. There are things such as consistent access to visual content like videos and pictures to thank for that. The tools that assist us in “getting to know” individuals online in ways that were not quite as easy to arrive at only a few short years ago.