If you’re running and boost sales for a small business you know that it’s becoming more competitive out in the marketplace and you may be asking yourself ‘How to boost sales for a small business?’. Following are two methods to help boost your sales that won’t hurt your bottom line.
Take Full Advantage of Google My Business Listing
Even if you don’t have an online presence (and even if you do), you should take advantage of the Google MY Business Profile to list as much information as you can about your business. Google offers this service for free and it’s a great way for new customers to find your business when they conduct a search.
When you sign up for the Google My Business account, your business details will be shown in Google Maps, the local section of search pages returned by Google and the Google Knowledge panel which appears on the right of search results.
You should ensure that you complete as much of the Business Profile as you can; complete profiles are 50% more likely to lead to a purchase. Also, ask your customers to complete some Google reviews to add social proof and help increase sales. Adding information to the Q&A section can also help to answer customer’s questions and remove any additional barriers to completing a sale.
Increase Sales to Existing Customers
One of the basic laws of marketing is that it is always easier to make a sale to an existing customer than a new one. You should focus on your existing customers first when looking to boost your sales since they’ve already shown a willingness to buy your products and services and they should be primed to buy more (especially if you did a great job of customer service and made sure they were satisfied with their previous purchase).
You should take some time to study how your customers interact with the products or services you are selling. Find out what features they are particularly focused on or what problem they are trying to solve. Think about offering a product or service upgrade where this makes sense for you.
Another approach is to deliver personalized training or service – this can be a great way of enhancing your relationship with your customer and finding new opportunities to make sales.
Use your email list to send periodic offers to existing customers, offer discounts and offer promotions. Sometimes just a reminder that your business exists and that you value their custom can lead to additional sales for your business.
