A lot of businesses and entrepreneurs create videos because they understand the importance of videos. However, they often don’t add subtitles to videos, and they should. With that said, here are a few reasons and benefits of adding subtitles to videos.
Not Everyone Can Hear
The first reason why you should be using subtitles is not everyone can hear. Millions and millions of people around the world are deaf. However, they still enjoy watching videos, but a lot of people who have hearing difficulties will not watch videos unless there are subtitles.
If your videos have subtitles for deaf or hard of hearing people, then you’ll be reaching a huge audience. In turn, you could greatly raise awareness for your business, services, products, and so forth. Imagine the sales you could make when you reach this segment of the market.
Increase Video Reach
Another reason to add captions is the potential to increase video reach. Videos that don’t use captions tend to not perform as good as videos with captions. This is especially the case with videos published on social media. Those go for all social media sites such as Twitter, Instagram, YouTube, and Facebook to name a few.
If you publish a video to social media and it has subtitles, then it could end up getting more likes. It might get more shares and general reactions. In turn, click-through rates could drastically increase.
Good For SEO
Videos appear in the search engine results pages, especially in the major search engines. This is another reason why you should be adding subtitles to all of your videos. Sure, your videos may currently appear in the search results, but future videos could perform even better if they have captions.
The bottom line is adding captions may improve search engine optimization. Eventually, videos with captions might appear high in the results pages for specific keywords. There are a number of reasons why captioned videos are good for SEO purposes, with one being social shares. The more social shares a video has, the better it is for SEO purposes. As previously mentioned, social shares will likely increase when you post videos with captions.
Adding subtitles to videos is important for many reasons. As you can see from the above, there are many benefits of adding them. The next video you create, make sure you put subtitles to it. It’s also a good idea to add subtitles to your past videos.
