Email marketing is one of the most cost-effective ways to drive traffic to your site, generate leads, and boost sales. So why isn’t everyone doing it? One word: expertise.

With all the different technological developments, new websites, emails sent out every few hours, etc., it’s no wonder that more than 70% of marketers say they don’t have enough resources. So how can you master email marketing with no time or budget for experiments?

One solution is hiring Email Marketing Agency Florida. This will give you access to their knowledge of best practices in the industry so you don’t fall behind trends. An agency can also extend your team by owning some or all aspects of your email marketing campaigns.

What is it that agencies offer?

The biggest value offer of an email marketing agency is their knowledge. Companies in Florida specialize in email deliverability, ensuring you’ll be in the inbox and not the spam folder. Email Marketing Agency Florida can also make sure your emails are coded to comply with the latest industry standards (think open rates, mobile responsiveness) so they look great on all devices. An experienced firm will know how to quickly turn your campaigns through direct relationships with ESPs or via APIs. If you’re sending high volumes of emails, this flexibility is invaluable as there’s no way you could keep up if you tried to do everything yourself. And finally, some firms will include data and analytics in their packages, giving you a clear idea of how well your campaigns perform.

Some agencies may also offer additional benefits such as web development, data management, and list acquisition. How much more you want from your agency is up to you. If it can do all that, then fine; if not, then just hire them for the email marketing part.

What’s In It For You?

For starters, email marketing gives businesses access to a low-cost channel with high returns on investment (ROI). With most digital marketing strategies costing thousands of dollars upfront and having a dubious ROI at best, email marketers only need to focus on acquiring new emails and turning them into customers or readers. Second, they can serve as an alternative to SEO agencies. By building your list, you are creating a lot of inbound links that improve your site’s ranking on search engines. Third, they can help you discover what content works best for the audience you’re targeting. Anything from news and tips to webinars and video tutorials can be found by looking at successful campaigns and testing them out yourself. Fourth, email marketing helps create brand awareness through engagement with potential customers; this effect is called “email branding.” Lastly, email marketers often use drip campaigns (i.e., automated emails sent every few days or weeks) to continuously educate their readers about new products or services without pestering them.

To sum it up: Marketing Agency Florida includes expert knowledge of email deliverability regulations, proven best practices in design and coding, flexibility to experiment with different campaigns depending on your needs, data management, and analytics. It’s fairly easy to hire an agency because they are not tied down to contracts or long-term commitments. You can hire them for a specific project for a set amount of time. So if you don’t have the budget for hiring permanent staff just yet, then feel free to reach out to an email marketing company Florida offers to see how it can help your business grow!