According to studies, it’s about 50 times easier to rank first on the results pages of major search engines with video content. Video has now become one of the most effective digital marketing tools, which may explain why its popularity has exploded in recent times. Whether you still hold some doubts or don’t think you have the resources to pull it off, there are some good reasons why video marketing should be part of your promotion toolbox.

Videos Explain

Are you looking to launch a new product or service? Create an animated clip to show how it works. Animated videos bring concepts into life that no written text can, which is why 98% of internet users claim they’ve watched such a clip at some point. As a medium, video also offers the perfect combination of simplicity, entertainment and nostalgia, which works perfectly when trying to convert prospects into leads.

Videos Build Trust

As a concept, marketing is based on trust and cultivating long-term relationships. Rather than try to shove products down the throats of your followers, why not charm them instead? With marketing videos, you can present your products in a conversational form, providing interesting and useful information in the process. This gives your viewers more confidence to take action.

Still, it must be said that video won’t automatically work for your business just because you’ve put some clips online. It can actually harm your company’s reputation if it’s not done right. Which is why you must understand what goes into producing great animated marketing videos for businesses before getting started:

-Be brief: With viewers having shorter attention spans than ever, you need to keep your videos short and punchy if they’re going to work. Shorter clips have higher conversion rates, so always ensure your videos never exceed the one-minute mark.

-Pay attention to the personal experience your audience will have on their smartphones. Give viewers the way to take their next step, and try to provide great choices in the video content you produce.

-Remember to optimize your videos for SEO. Besides using catchy titles, write interesting descriptions and add links going back to your website.

Consider Hiring a Pro

Most people are more than capable of shooting great footage, thanks to the advanced functionality offered by the cameras on modern smartphones. Great footage, however, doesn’t always translate into great video; most clips that come off these devices are often shaky and dark. This is why you should work with professional video production agencies. Besides knowing how to produce quality video, they’ll also be able to suggest a suitable storyline and call-to-action buttons as well.