As the world turns and finds a way of marketing its product with the buyer and the seller’s physical contact and the seller, there is a need as a farmer to find a way and be part of this new market advancement. An online farmers market is a way in which you can still achieve distribution and customer interactions. It is then wise as a farmer to master some concept about the whole task and its application before making any step in studying or venturing to the same platform. The page will outline some basic factors you should always have in mind when looking for a new market distribution and marketing platforms.
All you Need to Know About Online Farmers Markets
How It Operates
Online platforms or farmers market typically operate within a specific geographical area or defined area. For instance, if you produce milk or other related products, the market will link you with all the daily product buyers. Instead of selling all of your produce to brokers, the market allows you to market all of your products to your buyers. With this direct interaction between you and your customers, it is easy to take orders and produce the required number of products needed by your customers.
Benefits of Online Farmers Market, it is said that 20% of the produced products by farmers always find their way to the right buyer, but the rest 80% fail in brokers who manipulate and set their prices. Most of these products reach the market with different brand names and in other packages, thus reducing the quality, which in turn ruins the customer’s trust with the farmer. With an online farmers platform that ensures that buyers get products from the farmer directly, the effect and rebranding nature of intermediaries are eliminated. Unlike business farming, providing quality and fresh products, a small delay in the market, or the branding process results in losses or drop in quality.
Customer and Farmer Relations
One of these platforms’ key benefits is to create a good relationship between the farmer and the customer. From delivery to quality online platforms, ensure that the amount requested reaches the buyer at the right time and with the right quantity. It is then up to you as a farmer to find a way and advance your marketing approach and attract new and potential customers for your fresh and quality farm produce.
