Did you know that most people respond to video animations at a much higher rate than traditional video? This and the fact that it is estimated that there will be an increase in the number of smartphone users in the coming years is why you should consider including video animations in your website’s content. Also, keep in mind that video animations have been known to increase conversions by at least 20%. This could mean a lot to your brand.

If you have already made up your mind that you need to have animated videos, how will you find the best video animation company to do the job for you? Obviously, you do not want just any animator to take on your project. You only want the best in the business. That is why we are here to help. Below are some qualities to look for:

Active portfolio and samples

Good video animators have an active portfolio that you can view to judge for yourself the quality of their work. This portfolio will also help you decide for yourself if their work aligns with what you have in mind. Remember that even if you do not find something similar to your idea in the portfolio, you can always talk to their designers and see if they can come up with what you desire.

Expert skills and resources

Go for a company that has a team of animators with the skills to produce the best results and who also have multiple resources and tools to work with. Different projects have different needs, therefore, look for a company that focuses on the specifics of your project.

Fast turnaround

Everybody wants their project to done and finished as fast as possible. But do not let this stand in the way of quality. Consider the complexity of your project before desiring quick results. Look for a company that does not rush through projects just to please the clients. Find one that produces good results within a reasonable period of time.

Good communication practices

Good communication practices is a sign of professionalism. Because you are the one with the original idea, the animation team should make sure that they communicate with you regularly to ensure the final results are what you had in mind. It will be costly to both you and the design team if you only communicate your idea to them at the beginning of the project and then wait for the end product. Doing this may result in results that you did not desire. Therefore, choose a company with good communication practices.

Professional results

When all is done, it is the results you get that matter. It does not matter much that it took a little bit longer than expected as long as you end up with a high-quality product. When looking for an animation company, talk to their animators and find out how much they value quality. Only hire those who highly value it.