LinkedIn campaigns have been successfully run to promote everything from movies, products and services. It is not just well known, established brands that benefit from LinkedIn marketing campaigns but also small and medium sized businesses. One can get as creative and innovative when planning such a campaign.
LinkedIn has 590 million users worldwide. More than 70% of these users are located outside the USA. The professional social media site creates a platform on which business to business communication is facilitated, and corporate relations strengthened. In fact, marketing experts state that when it comes to B2B content distribution, it is the number one channel. And, a study found that 92% marketing managers identified LinkedIn as their top choice for B2B marketing.
How to Run LinkedIn Campaigns
Before you are ready to create a strategy for your next marketing drive you need to consider a few important issues. The most important of these is the target audience and their profile. Based on this one factor, you would need to identify an approach that would work well for the company. Recently a chain of hotels chose to create a location based app that made it easier for event managers to plan company meetings and connected LinkedIn users to the hotels closest to them.
The social media site is designed for businesses and professionals. It offers businesses the opportunity to reach out to industry leaders, decision makers and influencers. When you are considering LinkedIn Ads, you can choose from self service ads or you could opt to work with the social media platform’s advertising partner solutions.
The self service ads can be efficiently created with the help of the Campaign Manager app. These ads will allow a business to reach out to its target audience and deliver a customized message. Such an advertising campaign can be set up, and started quickly. A business can choose to run it based on its budget and requirements.
One can choose from text ads, sponsored content and sponsored inmail. The target audience is identified on the basis of numerous parameters such as company industry, size, job seniority and company connections. Once the budget and schedule is selected, the campaign will begin from the start date. The impact of the marketing effort is easy to measure and track, and this feedback can be used to refine or modify strategy.
A marketing manager can also opt for sponsored mail on the social media site, video adverts and display and dynamic advertising. If a business opts to work with an advertising partner on LinkedIn, they will gain from the expertise and experience the professionals bring to the table. There are lots of free linkedin training online to start with.
