Projection mapping is a technique that uses specialized software to map and warp projected images and videos so that they can fit on static objects such as walls, interior spaces, and natural landscapes. This means that instead of projecting on flat screens (such as display PowerPoint), light is mapped on any surface, turning any object having a 3D shape into beautiful and interactive displays. What this means is that any 2D or 3D images and videos can be projected on walls and landscapes even on a temporary basis. In other words, projection mapping can be described as the display of images on non-flat or non-white surfaces.
Like any other display technique out there, it is a technique that requires skill and creativity combined with the right kind of software to enable the display. However, you shouldn’t about the technicalities involved because a typical projection mapping company should be able to provide these services using their specialized cameras, projectors, and software. Whether it is for advertising, branding or entertainment, projection mapping is a good option to achieve these desired results.
What Makes Projection Mapping Unique?
1. It Is Dynamic
You do not need to make a physical adjustment to surfaces that you intend to project on. The projection mapping technique works with the surfaces available. The image can mask and transform the look of the surface it is projected onto. This means that this technique will not only create the image desired for the audience, but it will also build up an artistic look that provides more than what a standard 3D projection would do.
2. Produces Stellar Visuals
The fact that this technique can cause a transformation on any surfaces means that the level of its visual prowess is to die for. When done correctly, the visuals will deliver memorable experiences for both the project managers and the audiences it targets.
3. Cost-effective transformation
For a client operating on a budget, using this technique gives a myriad of advantages. For starters, all you need to have is the projection equipment. The projection wall can be any structure depending on the effect and outcome you want to achieve. This means that you do not have to spend money renovating or tweaking the surfaces you intend to work.
It is understandable that if you are not an expert in matters projection, you would not be able to know all the nitty-gritty parts of the projection mapping technique. But a good projection mapping company that you contact should be able to offer the services discussed above as well as other related consultation services.
