Using custom explainer videos in your business can be a powerful tool to help increase revenues. How? By providing an easy way for customers to understand what you’re about. When people have clarity, they are more open to buying. You’ll also end up learning more about your customers, if you go about your video the right way.

Start with research for your script

Your script will be the cornerstone of your video. However, even if you choose to hire someone to write it, you should still do some research on your own. After all, you’re the one who stands to lose or gain the most.

What kind of research do you need? What you need is to know exactly what your customers want to know. It’s as simple as that. However, it can be tricky because your natural focus may be on what you want to say.

The key here is balance. Once you understand what your customers want, you can then present the relevant parts of your message. Remember, the video simply gets your foot in the door. You’ll still have plenty of time to share more about your products and services.

Focus on lead generation

The best use of explainer videos is lead generation. While it’s tempting ( and possible! ) to jump straight into the pitch, that’s not the best way forward. You can gain much more by getting your customers into a sales funnel first. This will allow you to build a long term relationship with your customers. In turn, you’ll get a chance to sell to them over and over again!

Also, nothing is stopping you from creating more than one video. Create a couple of versions and see which one will work best. If the budget is an issue, create several versions of the script. Then, use your intuition to see what will resonate with your customers the most.

The most important part of having your video created is being clear on your wants and needs. Your production team will put in the best effort they can. Yet, they can only be as effective as the instructions you give them.

So, you now know what to do. You have a starting point to putting out your own custom explainer videos. Your next step is to take action!

Go back over the tips you just read on more time. Make some notes. Then, get in touch with an explainer video team to discuss your needs. Feel free to ask about anything that needs clarification. And, have fun working on your video!