Today is not the time to ignore Instagram for your business campaigns. With over one billion users across the globe, this social media platform can be a breakout star for any business that wants to skyrocket. It is a perfect place to share visual stories in different formats. Smart ads on Instagram can yield a higher return on investment compared to other forms of online campaigns.

Are you looking for strategies to revamp ads on Instagram? While some tactics may require a form of capital, you have all the reasons to try them out. Whether your business account is new or you just stared on Instagram ads, this guide has your back covered. Use these tactics to add to your action plan.

Formatting

Your Instagram ads format can help you create a visual story with your product catalog. Choose whether you want to increase brand awareness or engagement. After determining your objective, think about the right format to tell a visual story. Use photos to build your brand awareness and increase engagement. While images are static, they elevate how the audience sees your brand.

Call To Action

Make use of CTA buttons and customize them depending on the model of your business. If you have an e-commerce website, use the ‘shop now’ button to link to your online store. A CTA button is a great way to raise the click-through rate. On the other hand, the ‘contact us’ button comes in handy when promoting a local business. Consider other options such as ‘sign up’ and ‘learn more.’

Instagram Video Ads

Do you have a long story to tell? A video is more immersive and a fantastic medium to pass the message. A video is more memorable hence perfect for companies that are looking to raise brand awareness. Make sure the thumbnail is eye-catching and with few or no texts. Incentivize viewers with auto-play off so they can watch anyway. Ensure it is under 60 seconds to increase the completion rate and keep the audience hooked. You can also gamify the video with interactive elements to attract users who do not like standard commercials.

The Zoom Feature

The Instagram zoom allows you to incorporate close-up marketing on your ads. It zooms the content when you pinch the screen whether on a video or photo. This feature was specifically added after many users requested it. You can even try the slow-motion effect in addition to the Instagram story. This amplifies engagement when there is a hidden gem to be discovered in the photos.

Ideally, you want to have the greatest impact on your audience for any content you generate on Instagram. Carefully script your content and have a CTA that your audience will appreciate. Check for past organic posts that sparked the highest engagements and repurpose them to expand your reach.