How will you manage to sell the products of your store if nobody arrives at it? For this, both Shopify and Magento offer the ability to configure the search engine optimization (SEO) of your pages and spy on Shopify stores with the Shopify Inspector.
In this sense, Magento has much stronger functionalities than Shopify. These include SEO friendly URLs, meta description, a site map and a useful Google content API to achieve greater customization of your website’s positioning. Even in its reports section, it displays the keywords that bring traffic to your store.
Shopify has the basic features for SEO, such as the sitemap, canonical URLs, meta editable descriptions, tags, page titles and prevention of duplicate content. Although, the configuration is much simpler than in Magento, it is not so powerful.
Metrics and analytics
The only way to know how well your eCommerce is doing is to analyze your most important statistics. In this regard, Magento stands out for offering reports in an accessible and visual way from the dashboard. Some of the metrics it provides include sales volume, taxes, abandoned carts, use Shopify Inspector, product reviews, stock levels and most viewed items, among others.
Shopify also offers a great variety of reports that are less complex and, therefore, easier to interpret than those offered by Magento. You can access: gross earnings, landing pages, number of uses of coupons and geolocation of traffic to your page. In addition, it will show you the purchase orders per account, channels and times in which they were made.
In both cases, you can complement this data with information from Google Analytics since both platforms integrate with the tool.
User experience
Which of these platforms offers the best user experience (UX)? In this aspect, Shopify has the right features. Its interface is clean, clear and intuitive. It will guide you step by step in the configuration of your store without detours or complications. In addition, you can customize any of your topics very easily without having to access your code.
Magento interface is not extremely inaccessible. However, it requires a more experienced user with knowledge of programming or web design. So at the UX level, one could say that this tool is not the best option for beginners because it requires a lengthy learning curve.
However, for those more experienced users, Magento is still an attractive option. For them, it will become a powerful ally due to the infinite possibilities of personalization that it offers.
In contrary, Shopify offers a content management system for different users with varying levels of technical skills. It is special for those who do not want to ever see an HTML code.
