Most people spend a lot of time online. They spend time on social media, interacting with friends, work colleagues, and family members. People also spend plenty of time on search engines, searching for answers to their queries.

Your Potential Customers Are Online

You will find them on social media. If you are after a professional audience, you will find that audience on LinkedIn. This is the platform where professionals meet and network with other professionals. You will need to use LinkedIn campaigns to access the desired audience on LinkedIn.

Products That Will Appeal to a LinkedIn Audience

A LinkedIn audience has people who want to develop professionally. Thus, they will want professional development products such as:

1. Courses

The market for courses is a multi-billion sector. Professionals are searching for the best short courses. These courses increase their competency. A programmer might want to know the latest programming language. A finance professional might want to improve his language skills. A professional who will go on assignment to another country might desire to learn a new language within the shortest time possible.

If your business involves courses, one of the best ways of marketing your business is by using LinkedIn campaigns.

2. Books

True professionals love books. A seller of professional books should use LinkedIn advertisements to advertise his products.

3. Seminars

In professional circles, seminars are quite popular. Entrepreneurs in the business of seminars need to make maximum use of LinkedIn advertisements.

A LinkedIn Campaign is Targeted

That is the beauty of a LinkedIn campaign. This campaign has more targeting power than a search engine advertisement. It directly targets a professional audience. When you are using a search engine ad or you are advertising on other social media networks, you are never sure whether you will target professionals or not even if you apply all the filters.

A targeted campaign will easily convert to sales or subscriptions. That will make you to get value for your advertising dollars.

How to Set Up a LinkedIn Campaign

LinkedIn will provide you with all the tools for setting up your campaign. The most important aspect of your campaign is content. In online marketing, engagement is queen while content is king. You will need an engaging advertisement.

Your ad should be precise and straight to the point. It should also be catchy and free of errors. Your advertisement should have a short and interesting headline. The headline will either repel people or make people to click your advertisement.

The Bottom-Line

Modern day businesses need an online presence. Having a website is not enough. Your website will require traffic that can easily convert to sales. Traffic from LinkedIn normally has high conversion power.