As your business grows, so will your needs. There will come a point when hacking things with several unrelated tools is no longer viable. In order to move forward, you will need to use a more comprehensive platform that can integrate email marketing with sales.
There are currently two leading names in this segment, Ontraport and Infusionsoft, with each of them having their own strengths and weaknesses. The choice will really depend on the owner’s priorities, preferences, and available resources. Here we will look at each of them in detail and then compare the two in an Ontraport vs Infusionsoft head-to-head.
Ontraport
It is a relative newcomer in the segment having been founded in 2006 and progressing slowly but surely. The company’s headquarters is located in Santa Barbara, California where it has over a hundred employees. It was conceived as a simple solution to current challenges faced by entrepreneurs.
Infusionsoft
On the other hand, Infusionsoft has been around since 2001 and is known to be a highly comprehensive system for customer relations management. The headquarters are located in Chandler, Arizona with employees in excess of 600 people. Its platform takes care of everything a business might need for smooth and efficient operations in an integrated package.
Online Demos
Both platforms have their proponents who swear by them. Every owner must inevitably decide for themselves based on business requirements. These have online demos that are easily accessible for those who would like to give them a try without making any commitments. Monthly fees can be steep so take advantage of every opportunity to feel them out to make sure that you end up with the right decision. These demos are excellent for comparing the user interface and features provided, but they will not be much help in terms of evaluating performance. For that, user reviews are golden.
Comparisons
Ontraport is great for engaging with individual customers but it lacks the ability to interact effectively with other companies. It has order forms but no shopping cart functionality. The email and page builders are improving but are yet to get there. A bit of technical knowhow is needed to fully optimize the platform in these aspects. Every year there are lots of enhancements that put it in the right direction but some might not be prepared to wait to see their wishes fulfilled.
Businesses that are engaged in B2B transactions are better served by Infusionsoft. Their system has virtually everything that owners might want or need including order forms and shopping carts.
