Email marketers face different choices with regard to the maintenance of email lists but it is better to lose an address than trying to repair it. Treatment of rejected emails for invalid address also raises an issue. Some email clients set a limit for users who do not visit their inboxes for a given period, sometimes 30 or 60 days.

If the set period is past without visiting this address it automatically becomes inaccessible thus generates rejected email responses. The marketers who sometimes invest heavily in the acquisition of these emails should however take some time before deciding to remove those addresses from their database to protect against temporary loss of access.

There are also a series of measures to guard against obsolescence of an email list including frequent invitations to visit the website of the sender in order to update email addresses.

The concept of one-to-one by Seth Godin applies to go well beyond the simple factual relationship of converting a prospect into a customer. This concept, in fact, seeks to convert the client as a friend, which of course in turn converts more prospects.

This form of marketing invests customer relationship: it implies that the company and the customer will discuss more than the single transaction and the company undertakes to respect the interests and needs of the client.

This is the opposite of interruptive advertising, the mass media, which does not require any permission to interrupt the customer’s business, in turn, receives less attention.

Marketing strategy

According to New Zealand Marketing Companies, this is a long-term email marketing approach because the company must continually strive to reapply to the customer’s permission. Necessarily, the company must commit to keep its promises to make this strategy work.

Unfortunately, over the years, it seems that permission has become something very subjective and, therefore, even the serious companies are compared to less scrupulous companies and probably soon suffer the consequences of these abuses.

It becomes clear that only firms that bother to have clear business rules and policies of respect for private life survive the use of email marketing as a vehicle for commerce. There are different email marketing software tools used to make custom items, according to the needs and resources of the company.

At the bottom, there are tools used by New Zealand Marketing Companies that provide the basic components that allow customized sending of emails using data available in the database in Microsoft Access or Excel. There are more efficient but complex software can customize items, not only based on information collected on the web, but also for profiling targeted recipients.

Software can understand the results of e-mail campaigns and companies that integrate communication throughout their marketing strategy.