Instagram is a free photo sharing platform with which the users can apply photo effects, which can then be shared on other social networking sites like Facebook, Twitter, Tumblr and Flickr. A distinctive feature of the application is that it gives a square and rounded shape at the tips of photographs in honor of the Kodak Instamatic and Polaroid cameras.
The application was designed for the iPhone, yet is available for iPad and iPod with iOS 3.0.2 or higher and can be downloaded from the App Store and from their website. In early April 2012, an Android version was made available for download from Google Play.
Many marketers strive to gain organic Instagram followers. This can be achieved with the help of specialized marketing agencies. Efforts to influence people downstream are often reinforced by upstream intervention, especially among policy makers and businesses, as well as from their surroundings (friends, family and other influential people).
The identity and the existence of participants arise from their individuality: it is more easily expressed by testimonies experienced by an analysis of the current, which in turn can generate competition, divergent opinions.
Like the linguistic community, a virtual community is not homogeneous. It allows people to adapt the life of every day to the social réalm
First, there is a very visible circle, representing the hard core of the Internet, a common symbol of belonging to a community (but exclusive), where practices, representations, feelings, commitment are formed. Inside, there are activists, fans, purists using a level of sustained language (systematically correcting the faults of others).
Impact
In December 2010, Instagram had a million registered users. In June 2011, Instagram announced five million users and managed to spend ten million in September of the same year. Instagram announced that 100 million photos were uploaded to its service from July 2011. The total reached 150 million photos in August.
In 2012, Instagram announced that it had reached 27 million registered users. However, in early September 2012, Mark Zuckerberg, Facebook CEO, announced that the social network now has more than 100 million registered users.
Content marketing is about analyzing the needs of users and all content to influence the behavior of the reader. It aims to create perceived value for readers, turning them into leads, leads, and ultimately customers.
Attracting the customer with content marketing is mainly about attracting readers and through the added value of content to retain them and turn them into customers.
