Do you wish to become a freelance photographer Kenya? There are many reasons why most photographers opt for being self-employed. One of them is that you have the opportunity to choose the kind of work you want to do and with whom. However, things can get complicated when it comes to getting clients. In your case, as a freelancer who doesn’t have an office or studio, making contacts becomes more difficult since there isn’t a physical location where people can find out more about what they have to offer.

In addition, without a physical address, most people wouldn’t know how or where they could contact you. Therefore, whether you plan on becoming a freelance photographer in Kenya or elsewhere in Africa, one of the first things you should think about is how to market yourself.

Although marketing is not as easy as some photographers make it appear, there are some basic steps that you can take in order to become a freelance photographer Kenya and start doing what you love. Here’s how:

1) Use Social Media — You probably already use social media for personal use, but since you plan on marketing your business, it would be wise to start with Facebook and Twitter. Make sure to keep an eye on these accounts so whenever one of your clients posts a positive review of your work, like their post and share it with all of your followers. This will encourage them to do the same thing, which will lead more people into knowing what kind of work you do and who your clients are.

2) Use The “Rolodex” Method — This term has been around for a long time, but it doesn’t make it any less efficient when it comes to marketing your business. Most people refer to this method as the grapevine, and all you have to do is reach out and talk with everyone in order to get the word out about what kind of work you do. It might be awkward at first but believe us, there is nothing more effective than simply talking to people face-to-face about why they should hire you.

3) Reach Out Through Craigslist — Although many photographers shy away from using such websites, Craigslist can actually be very useful if used correctly. To begin with, you should start by creating a new post where you tell people that you are looking for photo assignments. You can even list the kind of work that interests you most in order to get more direct requests.

4) Use The Telephone Book — Unfortunately, not everyone is familiar with social media or has time to go through them on a daily basis. If this happens to be your case and you want to reach out to people who don’t spend much time online, we recommend using the Telephone Book. The good news is that there isn’t an age restriction when it comes to using either one, so whether the person in question is 15 or 65 years old, they will be able to find out information about what you have to offer.

Overall, while marketing your business might seem like a daunting task at first, it all comes down to small steps that gradually lead towards the top. Therefore, whether you are also looking for a freelance photographer job in Kenya or not, take these tips into consideration and see where they can get you!