The best event speakers can help your business. They’ll put you in touch with like-minded people and get your company noticed. Here’s how to find and book an event speaker that will make all the difference:
There are usually three types of speakers required for a corporate event: Keynote speakers, panelist speakers, and breakout session leaders. It can be difficult to decide who should speak at an event because every company is different and has its strategies and goals. You might want someone fresh or well-known, credible or curious, opinionated or open-minded. Getting the right mix can be tricky, so it helps if you take some time to think about what kind of event you want and the message you want to send out.
The best event speakers should be the star of your show and should help you achieve overall goals. The best keynote speakers are those that reflect your brand personality. If you’re a fun-loving company that likes to take part in competitions, then maybe go for an inspirational, motivational speaker as opposed to a heavy-hitter such as Richard Branson. When choosing a Keynote speaker, look at their experience and achievements as well as how similar they are to your target audience.
Panelist speakers, unlike Key-note speakers, can come from any industry but must still represent what is important to the event and its purpose. A good way to choose them is by asking yourself: ‘Who would our customers like to meet?’
Break-out speakers are usually from within your own company and can include managers, directors, or even the CEO. The role of a breakout session leader is to do exactly that: guide a group during a breakout session, whether it’s taking part in a brainstorming exercise or simply answering questions.
It’s worth remembering that people want to spend time with an event speaker they’re going to share something in common with. So when you go looking for a speaker, don’t just go for their name but find someone who has the same values as your business and audience too.
There is a range of options available to you when booking a speaker, so spend some time thinking about what you want from them before contacting any agencies. A promotional speaker will help you promote your brand, whilst a motivational speaker will keep the energy levels high. You need to find an event speaker that can connect with your audience and get your message across.
