If you run a website you’ll know that it can be frustrating when your customers are not converting, sales are lackluster and people don’t spend much time on your site. You need to find a way to identify what is going wrong so that you can fix it – but how?
Websites that deliver outstanding user experiences have the answer and it is encouraging feedback from their users. Customer feedback has been identified as the number one factor that drives long-term success and leads to higher sales. The best way to find out where your website is failing is to ask the users of the site: the customer will give you the information to deal with the problem and point you in the right direction every time.
Having a feedback web page on your site enables you to get a look into the mind of your customer, to see what they really want, and then to optimize your site to improve their experience, reduce bounce rates, and boost conversions. While analytic tools can tell you what is happening on your page, feedback that you collect from the users of your website tells you why it’s happening and thus tells you how you can solve the problem.
Website feedback can come from a variety of sources that can be included throughout the site or on a dedicated feedback web page. You can ask customers to complete surveys, rate their experience and leave comments, among other methods, that will give you insight into how they feel about your website, landing pages, and their overall experience. Acting on this information allows you to improve customer experience, increase views and traffic and ultimately convert visitors to paying customers.
No matter how you collect user feedback, in the minds of successful marketers, you can’t afford to do so. Unless you can read the user’s mind and know exactly what they think about a page and the reasons they had for leaving it, the best way to find out is to ask them. By working out what prompted them to behave in a certain way, by abandoning a page, for example, you can work out how to fix it. If there’s a specific frustration that is driving customers away, by providing a feedback web page you give them an opportunity to tell you what bugs them and probably how they would like you to fix it.
