If you own a business, the chances are that you have already seen the huge opportunities that Instagram has to offer. Instagram offers seamless and inspiring ways to share your message with your customers. No matter what kind of business you own, there is an ad format that will help you reach your advertising goals.

Ads on Instagram allow you to showcase the best photos you have taken. Choose from pictures of your family, pets, or landscapes. Tell your customers how they can become a part of your images and stories with a photo ad. Your photo will be the primary ad copy that appears on your profile and the app.

Why Use Photo Ads?

While there are many ads that you can use on Instagram, the photo ads are the most popular. They’re a great way to reach customers through the app without having to do too much work on their end. You can also choose from pre-made photo ads that you can upload directly to your profile or the app.

Be Creative with Your Ads

Photos and videos don’t have to be boring; just put together a creative canvas in which you can display your work. Posting these types of ads can get you the exposure you need for your business and help your followers and customers stay in tune with your company’s latest activity.

Using Text Ads on Instagram

Text ads are another option you have for reaching customers. These ads are more like banners, but they are more interactive. People who view your ad can reply, call you on the phone, send you instant messages, and even follow you on the social network.

Using the Feed Options

Ads can show up in the feed as well. However, this only applies if you’ve chosen to display your ads on a sponsored profile. If you decide to use an ad that doesn’t show up in the feed, you can still decide how many followers and friends will see it. Your profile can have its own set of followers, and the ad can show up to all of your followers.

How to Use an Ad on Instagram?

If you’ve decided to post ads on Instagram for your business, you can choose to use ads that include both your name and photo and company logo. An image ad can display when your photo is open or while a video plays.

It’s essential to use the right type of ad when marketing on the platform. While many businesses use a mix of photos and videos to get the best results, some companies opt to place their ads as a photo only or have both their image and ad displayed when their profile is open. Make sure you choose your ads carefully so that you can get the most bang for your advertising buck.